The 7th #donorlove celebration, in partnership with John Lepp of Agents of Good, comes from Stacey Schewaga at the College of Dentistry, University of Saskatchewan. From Stacey’s submission it’s clear she has delighting supporters at the heart of all she does and it was wonderful the read the small, thoughtful, and constant ways she adds a bit of magic to supporter interactions throughout their journey with the college. Here are a few examples from Stacey’s submission:
“At the College of Dentistry, University of Saskatchewan donors are number one! A handwritten card is sent to every donor that gives a gift and the cards have inspiring messages on the front like ‘you’re what making a difference looks like’, ‘You’re simply amazing’, or ‘Act as if what you do makes a difference, IT DOES.’ All new donors get a phone call from me and a welcome package.
I organize student-thank-a-thons annually, have students sign thank you cards for all new donors at the time of gift including writing thank you cards to our PT faculty annaully. At admission time, many alumni and local dentists volunteer their time for one day. Anyone who uses my office gets a personalized note and if I know the person, I have been known to leave their favourite candy. I send sympathy cards on behalf of myself and the college to any alumni that have a loved one pass away. I honour alum retring with a special email wish. I’m always looking for a special way to connect with my alumni and donors to make them feel special.
Over the last couple months, I asked donors and alumni to write an inspiring or motivational message on a note card. These cards and a Kit Kat were delivered to 1st year students on their last day of classes. The students are told, ‘the cards come from alumni – who have been in your shoes, and donors, care about you and wish you success in your upcoming exams.'”
What we love about this example:
- donor love is there from the get-go; immediately humanising the charity and showing appreciation from that first donation with a phone call
- students and supporters are connected throughout the whole journey; students personally thank donors, and donors write messages of support for the students at exam times
- students are involved with thanking; guess who will become donors in future?..
- donor love goes beyond the donations as donors are thought of also at difficult, personal times
A huge well done to Stacey and the team at College of Dentistry, University of Saskatchewan, and thank you for sharing your examples of showing donor love.
The donor love celebration is now closed for submissions but we will be showcasing the remaining celebrations into December. Be sure to hit that ‘subscribe’ button so you can be the first to read them!